Urban Blue Project

The development company of Nadi Group

Urban Blue
Project Inc.

Urban Blue Project Inc. is the development company of Nadi Group.

Legal nameUrban Blue Project Inc.
JurisdictionOntario, Canada
Registered office51 Wolseley Street, Toronto, ON M5T 1A5, Canada
MarketsOntario · Michigan

The mandate

Selective by design.
Principal by position.

Urban Blue originates, structures and participates in a limited number of community-scale residential and mixed-use opportunities. Its mandate includes land origination, landowner joint ventures, development management within its transactions, and selective GP or co-GP participation.

It focuses on opportunities where phased delivery, complex approvals or servicing constraints reward early development judgement.

How we enter a deal

Before the path hardens.

Urban Blue enters before land is fully committed, when conditional offers and option structures can preserve the ability to test the opportunity properly.

Capital is stage-gated. No major commitment is made before the relevant feasibility gates clear. Off-site construction, decentralized systems and other delivery approaches are used only where the underwriting supports them.

Deal structures

01

Landowner JV

Land and development capability are brought into one governed structure, with contributions, decision rights and the route to value realization agreed before the project advances.

02

Development management

Urban Blue leads development inside a transaction it is already structuring with a landowner or capital partner. This is a deal role—not a standalone service package.

03

GP / co-GP

Project-specific co-investment follows defined feasibility gates and a substantive origination, structuring or delivery role.

Urban Blue plans to exit at stabilization through disposition or recapitalization. It does not hold assets indefinitely.

Current pipeline

Positions, stated precisely.

As at 10 September 2026

Project / portfolioGeographyOur roleStageStatus
Ross portfolioOntarioCo-GPDiligenceEngagement signed

Status legend Engagement signed · under mandate · under option · under contract · owned

Not all activity is shown. Live transactions are disclosed under NDA.

People

Development is underwritten through people.

01

Emeka Nnadi

Founder, President + CEO. Emeka founded Nadi in 2010 and leads Urban Blue's origination and principal-side development activity.

02

Uchenna Nnadi

COO + Director, Business Development. Uchenna supports operations, partnerships and transaction coordination across the group.

Relationship to Nadi Group

Urban Blue engages Nadi Group for design and planning at rack rate under a written arm's-length services agreement, on the same terms as any other client.

Conflicts boundary

Clarity before engagement.

Nadi Group provides advisory and design services to third parties. Urban Blue Project Inc., a related company, participates as principal in a limited number of projects. Potential conflicts are identified before engagement, the contracting entity is named in writing and confidential information remains ring-fenced.

Conflicts policy available on request